Louis Vuitton and Gucci: Marketing Mix

Louis Vuitton and Gucci: Marketing Mix Louis Vuitton, a famous French brand, was created by a leather designer named Louis Vuitton (1821-1892). In 1837, 16-year-old Louis Vuitton left his hometown, to Paris to pack for the elite. He opened his first store in London and made the production with high-skilled. Thus make Louis Vuitton become the most delicate symbol of leather traveling articles. A century later, it is a leader in the field of leather goods and also was a favorite in polite society. It includes clothing, shoes, jewelry and so on. (Louis Vuitton inc, 2010). In 1987, Louis Vuitton and Moet Hennessy merging into prevent LVMH Group. In 1906, Gucci Augustine chi established the Gucci brand and named it after himself. Products of Gucci include fashion, leather goods, and watches. (Gucci inc, 2010) Gucci with its high fashion, sexy style popular around the world. As a symbol of status and wealth, it is a love of rich society. Now, Gucci is Italys largest fashion group. 1.2 Theory 1.2.1 Market Segmentation. Market segmentation can be defined as dividing different groups with similar chrematistic in the market. Business accord different features to product and services for each of them. (Hall et al 2008 p66) 1.22 Marketing Mix In order to market its products effectively and meet its customers needs. Business must consider its marketing mix. (Hall et al 2008 p75) Mastering four main parts of marketing mix plays a vital role in business, product, price, promotion and place. 1.3 Aims The aims of this report are to analyze the information of Louis Vuitton and Gucci to compare their differences. The comparison will focus on their differences in market segmentation and marketing mix, especially in Chinese market . 2. Findings 17 years ago, Louis Vuitton as one of the first luxury brands to enter Chinese market open its first store in Beijing. At that time, none of Chinese can understand why the value of a handbag worth more than 10000 RMB. But with its promotion in China and the growth of Chinese economic, the sales of handbags from Louis Vuitton rise quickly. Reasons of the success in Chinese market are also the reasons for the success of its brand, excellent market segmentation and holding well four parts of marketing market. The successful reasons of Gucci is similar to Louis Vuitton. For example, it launched a series of Chinese customs production. ( Paris Fashionable Clothing Week Day 9, 2010) and using Chinese language in its stores. For Chinese market to design the Chinese style products its its segmentation. In addition, the aim of Gucci is to open more stores in Asia and eastern Europe. (Reuters, Nov, 27) Discussion 3.1 Market segmentation Market segmentations of Louis Vuitton and Gucci are similar. The targets are promoting their brands and meeting the richs needs. The differences are that the price of most Louis Vuittons handbags is higher the price of Gucci and their different styles. à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"High quality and civility are the selling points of Louis Vuitton which focuses on its classical product leather handbags. In the other hand, Gucci adapts to the younger customersà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ demands. Because of the differences of their features and prices, their market segmentations also different. Louis Vuitton targets the customers who are love high quality and noble. The young ladies who are fond of fashion, sex and convenient items will choose Gucci. 3.2 Marketing Mix 3.2.1 Product Product is a main type of marketing mix. Innovation is the secret of Louis Vuitton handbags to maintain its position, it has a series innovation with the change of generation. In order to attract young woman, Louis Vuitton cooperated with artists Stephen Sprouse, thus Epi handbags with colourful style promoted to the market. Now, in order to meet the needs of the younger generation, launch a series of graffiti handbags. (Spring and summer fashion show of LV in 2010) However, Louis Vuitton still continues its style of noble and high quality, its handbags more suitable in semi-formal occasions. Gucci pays a great attention to its design in its development of 100 years. The style of its handbags is convenient and fashion, they are also its unique selling points. But compare the quality between Louis Vuitton and Gucci, the handbags of Gucci worse than Louis Vuitton. The reason is that Louis Vuitton focus on the quality of leather and Gucci pay more attention to its fashion. 3.2.2 Price Another element of marketing mix is price. The pricing policy that a business chooses is often a reflection of the market at which it is aiming (Hall et al 2008 p75) Louis vuitton is more better in leather material, the majority of handbags of Louis Vuitton is more than Gucci. For instance, the price of flower handbag of Louis Vuitton is RMB 17800, the new style of handbag of Gucci is RMB 6800 in 2008. From these comparative results, it can found that the handbag of Gucci is cheaper than Louis Vuittons. The conclusion is that Gucci target the middle class while Louis Vuitton target upper class. 3.2.3 Promotion Nowadays, promotion plays an important role in marketing mix. Gucci and Louis Vuitton focus on the advertising on TV and fashion magazine. Sophisticated fashion magazines are their main promotion media, which help their segmentations become clear and promote worldwide. Such as >. The style of advertising of Louis Vuitton is noble and the feeling of Gucci presented to customers is sexy. Both companies promote their production with popular stars. For example,Gucci show its new style with famous Hollywood in Oscar or Canned movie awards ( 2010 Oscar Movie Award). But Louis Vuitton appears its handbags with famous models even the successful politician because it meet its practical style. Moreover, Louis Vuitton promotes its products with Chinese stars Zhang Ziyi to attracts Chinese market. ( 2010, The Waiting City) 3.2.4 Place Both of Louis Vuitton and Gucci are international brands and luxury goods, it results in their requirements on the choice of stores are very high. Therefore, they open stores in the upscale business district, such as and Champs Elysees. They divide into different level stores to meet different society classes, flagship stores and specialty stores. Flagship stores with higher level, in which not only focused the design of stores but also reflect the spirits of the brand. In this year, Louis Vuitton opens two stores in major city on the same day in China, Shanghai. ( Shanghai Daily, 2010) From this can reflect that the economy and the population of cities also are the important factors to luxury brands while they choosing places. 4. Conclusion According the comparisons between Loris Edition and Guard, getting the conclusion is that these two brands are quiet similar in market segmentations and marketing mix. It can found that differences in their styles and price, which lead their aims are different. The style of Loris Edition is noble and targets a higher line than Guard, particularly reflected in the price of a handbag. The features of handbags are convenient and sexy and it more suitable for middle class. 5. Recommendation According the information mentioned above, the line for Louis Vuitton is sophisticated line and its price is too high for the young even it innovate the new styles to meet the yongs needs. Louis Vuitton can promote its products with lower price to meet the young, it is good for the development of its market segmentation. Gucci needs to care more about its quality of handbags and it can attract more customers to buy it, especially the more richer class.

How the arts relate Essay

The arts are inter-related because they rely and complement one another. It will be absurd for any of the arts to stand alone. They are all inextricably linked- for example, can anyone dance without music? The simple answer to this is â€Å"no. † Music gives direction to dance. In other words, music inspires the movement involved in dance. The dance steps are in line with the rhythm of the music. Dance is performed in theatres before live audiences or recorded on film so that the people who are not present can view the performance later. Theatre is a special face to face type of communication with a limited audience. However, when productions in the theatre are placed on film, the audience is broadened. Relationship between dance and music Dance involves a lot of body movement. Much of this body movement in dance involves the use of various parts of the human body. These various body movements need to be properly done in order to have an effect on a theatrical audience. Highlights this point when they write that, The dramatic effectiveness of a dance, however, invariably depends on myriad factors-movement dynamics of body parts and torso, movement in space, location on stage, direction of focus, use of weight, muscle tension, and so on (2). As a performance, dance is often creative and novel. When dance fulfils these attributes, it sparks interest in the minds of the audience. These audiences can either be at home or live. Live performances are often held in theatres while recordings on film extend the experience to people who were not present at the time. Dance is often directed by choreographers, while music is written by composers. Over the years, the work of these two groups (choreographers and composers) has been studies in order to unearth the innate relationships between the two. In their analysis of choreographers and composers, Joseph B. Rovan, Robert Wechsler and Frieder Weiss find that, In the past, traditional models of collaboration between composers and choreographers have subjugated either dance or music, or sidestepped the question altogether by removing all correlation between movement and sound. †¦one that avoids this conflict entirely by making the work of choreographer and composer interdependent rather than dependent; fused instead of segregated (5). The fusion between dance and music which Joseph B. Rovan, Robert Wechsler and Frieder Weiss state above is also reiterated in computer animations. In the real world music and dance are complimentary. Thus in animations as well, these two forms of art stick together. It is absurd to hear of someone who dances amidst silence, instead of taking step and making body movements according to music playing in the background. Takaaki Shiratori, Atsushi Nakazawa and Katsushi Ikeuchi present an amazing analogy of the relationship between music and dance when they write that, The ability to dance to music is a natural born skill for a human. Everyone has experienced a desire to move their bodies while listening to a rhythmic song. Hip-hop dancers can simultaneously compose a dance motion to the musical sounds they are listening to†¦. Considering this ability, we are led to believe that dance motion has strong connections with music, (1). Naturally, music moves people to dance. It is often difficult to ignore music especially when it is interesting. Over the years and across many cultures in the world dance steps have evolved according to various types of music. In many places dance schools are set up and certain pieces of music and dance steps have become very popular across the world. Relationship between theatre and film The similarities and differences between theatre and film have been a subject among scholars for a while. According to Susan Sontag, there was a need to ensure, †¦the maintaining and clarifying of barriers between the arts (256). Toward this end Susan Sontag embarked on the task of unearthing the relationship between theatre and film. In a bid to accomplish this task, she raised questions which were meant to challenge, unbridgeable division, even opposition between the two arts (249). However, it is important to note that Susan Sontag was limited by the realities that were present when she undertook the study. A lot has changed since then. Agreed, theatre and film have a lot of similarities and differences but they often go together in many ways. For example, in marketing of artistic productions, theatre box office sales are an important source of revenue. Apart from this source, sales of recorded copies of the production too bring in a lot of money. This analogy raises the question whether there can be a struggle between theatres and film for audiences? In truth there can be a struggle especially when managers and producers do not manage the two effectively. Usually, in marketing, theatre and film complement each other. In theatre, the performance is live, thus there is an intimacy between the performance and the audience. However, in film, the performance is recorded, thus there is no direct connection with the audience. With film, producers are able to include certain effects which may not be possible on a theatrical stage. While live performance in theatres has its advantages, recorded performances too are beneficial in various ways. In this way both theatre and film are complementary. The complementary nature of theatre and film is highlighted when Ralph Hammerthaler talks about the concept of the â€Å"theatre movie. † He writes that, â€Å"If there is a trend in the theatre of the 1990s, then it is the trend to the theatre movie. † According to him the concept of theatre film encourages the incorporation of various forms of art into film such as music films, filmed plays, etc. Apart from the fact that theatre is a recorded performance, it uses a lot of devices and techniques that are used in film production such as sound track, rhythm, fade overs, clips, etc. The relationship between dance, music film and theatre Music is inevitable in film and theatre because it is often used as sound track. Sound tracks have special significance in film and theatrical productions because they heighten the mood. Depending on the sound track used, the audience can feel a sense of shame, fear, pity or suspense. Furthermore, Simon Frith adds that music structures time in film productions. Music performs the same function in theatre as well. Dance on the other hand is often accompanied by music and performed on stage or recorded for a wider audience. Conclusion The arts are inextricably related- each plays an important part in order to yield a wholesome result. Due to this reason, none of the arts can stand alone. It will be absurd to dance without music and where will music and drama be performed if not in a theatre? Furthermore, what happens when other people besides the audiences in theatres are interested in viewing a production? They definitely join the larger body of audiences by viewing the production on film.

The Unexpected Truth About Capstone Essay Topics

The Unexpected Truth About Capstone Essay Topics Ruthless Capstone Essay Topics Strategies Exploited Rainy season is perfect for sucker plantation. It is wise to consider this issue from the very start of the program. This discussion might wind up being twice so long as your discussion board thread was. The thought of the project is to seek out an appropriately narrow subject, then go deep. The revision procedure is offered in order to be certain that all your instructions are satisfied, every moment. Usually, capstone project writing takes tons of electricity and time by itself. The Most Popular Capstone Essay Topics In order to aid the students in picking the proper topic for research, tutors often require them to offer a capstone project proposal beforehand. You also ought to ask different students since they may come across mistakes you didn't notice. Discuss how one of your strengths can be used at work. When a student reaches the last year of a degree program, among the tasks he or she wants to complete is a capstone undertaking. If you're in the last year of your studying at college or university, you might have to to compose a capstone undertaking. The project is intended to show off the student's research and writing skills, in addition to enable the student to create an independent contribution to the area of study. In some instances, it requires that a team of students work together to complete it. Regardless, capstone project writing should assist you with solving a true problem or with meeting a true challenge within a given area of study. The Foolproof Capstone Essay Topics Strategy Land leveling is subsequently followed. The majority of the undertaking ought to be defended before the project committee. As it can be viewed, writing a capstone project is merely a little portion of all of the activities you must do. A capstone project will request that you recall what you've learned to show you get a deep comprehension of the material. While it is very similar to a master's thesis, there's often a difference. A capstone project, which is also referred to as a culmination undertaking, is utilized to demonstrate your abilities and what you've learned from studying. A professional is going to have the skills required to ensure you'll be on the proper track. Should you need top-notch superior help with a capstone project, feel free to follow along with our effective manual. Working on such an undertaking, a student will have the ability to learn to overcome several challenges and cope with the difficulties. These journals will help learners to remain organized and remember the things that they have learned. When you're searching for a capstone paper outline example, make sure examples you find are acceptable for you. The paper was written in APA style and can act as an excellent example to follow, particularly if you are writing a capstone project for the very first time. It ought to be an authoritative paper about it. Be ready to compose a proposal, whether it is made up of a couple paragraphs or a couple of pages. You might need a revision, or maybe an edit or new content altogether. There are lots of sites that explain Turabian form atting. When you are searching for help with writing an outstanding Capstone document which will help your document stand out, we're here to assist you. If you wish to get the ideal capstone project writing service, you're welcome to sample some of our expert services. When it has to do with finding more information about our professional Capstone writing services it is very important to understand the advantages of coming to us for support. Certainly, there are various explanations for why students search for expert support. There are various styles so that your instructor can give the essential information about what to utilize for your undertaking. A Startling Fact about Capstone Essay Topics Uncovered At the close of the simulation you'll be requested to complete a peer evaluation. Without having the crucial expertise, your project would end up being a failure. As an example, consider a specific period of history or limit the historical time frame in question. The prop osed project concerns the introduction of a new item.

The Status Of Women Should Be At Home Raising Children And...

Although the status of women has greatly improved throughout time, in many parts of the world women have yet to gain the same rights as men and are often seen as lesser to their male counterparts. They can face not only the issue of basic rights but have to fear the threat of rape, violence, and the refusal of certain services because of their gender. After speaking up against the oppressive Taliban rule that made it difficult for her to safely attend school, Malala Yousafzai was shot in the head. Her case is just one example of life for girls in countries like Pakistan. â€Å"Under Boko Haram s version of Sharia law, women should be at home raising children and looking after their husbands, not at school learning to read and write† (â€Å"The Threat of Girls’ Education†). In another country, Ghana, the †2002 Population and Housing Census in Ghana indicates that 54.3 percent of female aged 15 years and over, have never been to school† (Sossou). Although education is not legally restricted for girls in countries such as Pakistan or Ghana, going to school can mean putting their life in danger. In virtually any part of the world women face the threat of being raped. While men are subject to this threat as well, the chances of it happening to them is significantly lower. â€Å"By conservative estimates, between 18 and 25 percent of women will experience rape or attempted rape in their lifetimes (i.e., experience sexual penetration by the use of threats, force or drugging)† (Senn). It shouldShow MoreRelatedSilent Victims : Discussing The Effects Of Domestic Violence Essay1614 Words   |  7 Pagesspeaking up, allowing, sexual, mental, emotional and physical abuse to occur, often in the presence of children, creating long lasting effects on the household and in our communities. 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